Expert Take on the 2022 P2P Marketplace Industry

Expert Take on the 2022 P2P Marketplace Industry

The P2P marketplace revenue totalled US$ 1,078.0 Mn in 2021. 

By 2032, the P2P market is expected to reach US$ 5.1 Bn, exhibiting growth at 15.5% CAGR between 2022 and 2032.

P2P marketplace notable trends

Source: Future Market Insights

P2P marketplace sales growth

Source: Sloboda Studio

The one common strain that gave these top brands the edge is value.

After all, a value-driven product/service is the one-stop formula for customer acquisition, loyalty and retention.

But that’s not all. 

There are many other reasons that made them the market leaders.

The stakeholders didn’t want to spend a large amount right at the get go; not before an investor expressed interest to give funds for the project.

How did the investors get interested in the P2P Marketplace App?

They first built a Minimum Viable Product to attract investors.

Once their project was funded and they launched it, they began their marketing efforts in full swing.

This helped them build a network of individuals interested in their offerings.

The Network Effect

It propelled the teams’ marketing efforts. This effect appeared due to:

  • The easy way to become a supplier or consumer
  • Promotion & product recommendations on social networks

P2P Network Effect

Source: Sloboda Studio

Who are the top players in the P2P marketplace field?

  1. Airbnb
  2. Pinterest
  3. Etsy
  4. Amazon
  5. TaskRabbit
  6. eBay
  7. Uber
  8. Upwork

Why are P2P marketplaces so popular?

These marketplaces have easy access and a huge variety.

Further, they give the buyers the ability to find unique products or facilities. 

And they can purchase these products within and across national boundaries.

P2P marketplace visitors in 2021

Source: Sloboda Studio

Why build a custom P2P marketplace app?


  • Airbnb suggests staying at one of 4.5 million properties worldwide while owning none of them.
  • Uber earns money by organizing trips without actually investing in these trips or vehicles.
  • Upwork demonstrates many specialists’ profiles while working with none of them.

P2P marketplace numbers growth

Source: Sloboda Studio

1. Cost Savings

Peer-to-peer marketplaces allow you to make profits without investing anything to create a product.

You don’t have to worry about setting up production or facing any shipping issues. All your efforts are directed only towards launching the P2P app and promoting it.

Our developers take care of adding exceptional features & functionalities to it.

What’s best? You can focus on marketplace improvement while the sums in your bank soar.

2. Flexibility & Convenience

On the Demand Side

High-quality product manufacturers make customers turn their heads towards your website. 

On the Supply Side

Meanwhile, more sellers keep coming to your marketplace due to an increasing number of potential buyers. 

3. Hassle-Free Development

Even if you are not a tech-savvy person, you can delegate or outsource development and testing tasks to a professional team.

The developers at Code Brew Labs go the extra mile to develop an end-to-end solution for your clients.

4. Feedback-Based Quality

Give the customers options to:

  • Evaluate the product(s) bought
  • Give product reviews and ratings, and
  • Post photo and video reviews too. 

Thus, based on customer feedback, a P2P business model facilitates product improvement.

Our Tech Suite to Build a P2P Marketplace App

  • Branded Customer App & Website

Easy Login & Verification

Help the users easily login and verify their profiles.

Add Listings

Let sellers list their products, properties, services, courses, etc. with thorough details.

Advanced Search Filters

Allow buyers to search for and find specific products, services, properties, and courses, etc.

View Seller Profile

Help your buyers review the profiles of sellers, educators, property agents, services providers & loan lenders in advance.

In-App Payment

Offer your users multiple payment gateway integrations–stripe, PayPal, cards and more.

  • Robust Admin Panel

Manage Categories

Set and manage categories & subcategories for the products, services, skills, etc. offered on your app.

Manage Posts

View, edit & delete ad posts listed by sellers to keep track of products, services, etc.

Optimize Business Operations

Assess, make informed decisions and improve business performance by analyzing comprehensive business reports.

Gauge Business Metrics

Know the exact values of metrics like CPA, CPC, conversion rate, etc. Get an exact idea of user behavior. Accordingly, target them with your new offerings.

  • Advanced Features We Offer

Multilingual Marketplace

Launch your P2P Marketplace in multiple languages to globally expand your user base.

Social Integration

Allow users to share the listed products/services with friends & family via social networks.

Geo-Location Integration

Allow users to select location & view product/service listings in that area.

In-App Chat

Seamlessly connect users to sellers, service providers, coaches, etc. in real-time.

Track Transactions

Enable your users to track all their payments made/received for products & services purchased or sold on one platform.

Comments & Ratings

Give the users an option to give feedback to the sellers, service provider(s), coaches, etc.

Instant Notifications

Send real-time notifications to users every time a listed product/service is bought or sold by them.

Advance Booking

Help users book a property, service, technician, etc. in advance for a specific time.

But wait. We have a lot more to offer. 

Take the Benefits of an All-Inclusive Workflow

Save time and improve your P2P marketplace app’s efficiency.

Our P2P marketplace app development process

Why Choose Us?

Dedicated Support

Get 24×7 platform support by our professionals.

Scale While Saving Costs

Give your business the flight while staying within the budget.

Seamless UI & UX 

With in-built advanced features, users get an immersive platform experience.

Source Code & IP Rights

With the complete ownership of source code & IP rights, make upgrades whenever necessary.

Final Note

Want to build a feature-loaded & robust P2P marketplace app?

Our developers have over a decade of experience in developing, deploying, and maintaining P2P marketplace apps like Uber, Airbnb, Etsy, and Upwork. 

All you have to do is reach out to us. Take our help NOW!

July 15, 2022


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