With lives becoming increasingly faster and people’s need for a comfortable access to services at home, on demand home services are becoming greatly popular. A simple example here would be the comparison between the online market that exists today, v/s the one that existed almost a decade ago. The digital scenario has shifted massively with the internet era and only the businesses providing an extra edge will survive the competition.
In the past few years, companies like UrbanClap (now Urban Company), Uber etc. are reaping benefits of their labour.
According to a report by the New York Times, the US on-demand home services sector currently stands at $600 billion. Also, it is showing a steadfast growth during the forecast period and is projected a CAGR of almost 49% by 2021.
The present generation being the largest consumer of the internet is also the largest consumer of the on-demand home services. And this will further result in incredible market growth in the coming years.
Another pivotal reason why on-demand apps are becoming increasingly popular is the invariant connection that is established directly between a seller and a customer. Moreover, there are plentiful low cost solutions that can help setting up an on-demand delivery app. Because of this, even the smallest of startups with meagre budgets can set up their business and be running in no time.
UrbanClap, TaskRabbit, or HouseJoy, these startups have become a huge success in the on-demand home service industry. They have brought a revolution with their business model innovations and awesome apps.
Availability of Service Providers: 5 years ago, when these apps weren’t as popular, if I had to look for a plumber, my instant reaction would’ve been NOPE! Right now, I would only download an app on my phone for whatever service I need and choose a service provider.
Reliability and Quality of Service: With an array of verified service providers that are masters of their silos; and customer reviews about their quality of services, customers can make an informed decision.
Simplistic Appointment Scheduling: App users easily select the time slot they wish to get a service done; and thus further connect them to a service provider available at the time.
Multiple Payment Models: Mobile apps bring a flexibility of payment gateways with them. Any on-demand home services app you pick today will at least offer payment via a credit/debit card, net banking and a digital wallet along with a cash mode of payment.
Better Lead Generation: On-demand home services apps create better chances of lead generation for service providers by connecting them to larger audiences.
However, some predictions also suggest that a major market share might remain confined to only the top market players.
So if you are considering developing your own on-demand mobile app, here are a few things you must consider and questions you must ask your app developer if you wish to succeed in the on-demand home services app market.
Since customers are primary to every business, it is important that you understand your users first hand. So at the very onset, you need to gather complete information and in-depth knowledge about your customers- their age, needs, location and expectations from your product specifically. This will give you complete clarity on your target audience and establish better clarity of your goal.
A competitive analysis of who your top competition is and what they’re doing with their on-demand mobile app will help you figure out what is keeping your clients hooked to their solution. This will further capacitate you to add the missing pieces to your customised solution for your app needs.
Your app users need to believe that your solution is their solution. It is core to the success of a business like this to keep users hooked to the app. And which is why, a smooth app UX is another important thing that needs your attention and focus. On-boarding and user experience you introduce with your app will be key to user retention.
Push notifications act as reminders to users; and must thus be an important feature that should be included in your app features. They encourage users to interact with the app more often and thus improve chances to perform an action on the app. Along with user engagement, Push Notifications are essential to disseminate marketing material like special deals and offers.
Last but not the least, you must be well informed of the tech stack will be used to develop your on demand home services app; and the costs involved therein. It does no harm to schedule a free consultation with an app development company or hire a developer who actually gives a clear picture of the workflow involved and be available to answer all your questions.
February 26, 2020
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