When people crave for their favorite food, they look no further than Swiggy and Zomato. Undoubtedly, food tech companies have changed the way we eat. Everything you need to do is to take your phone and order what you love.
Today, the food delivery apps have invaded us profoundly. More than public vehicles, we see these bikers binding through the traffic and sometimes breaking traffic rules so that they could deliver the food to satisfy our hunger.
Do you know that Swiggy began delivering food in early 2014, while Zomato was a late candidate in delivery? Even though Zomato was late, it has mixed up fast with Swiggy. Currently, Swiggy does about 4 million orders a month while Zomato has recently reached the 3 million orders mark.
At present, Swiggy charges around 15% – 25% commission from its partners. By getting enrolled for the zero commission model, restaurants can reduce the margin they pay to Swiggy.
In the meantime, you might be in a dilemma right now to order your scrumptious meal, don’t be nervous. I’ll help you order your favorite food you are craving for.
Without any further ado, let me give you a comprehensive analysis on where you should order your next food from, Swiggy or Zomato?
Swiggy lets you place an order in no time without making it necessary to enable location tracking. The app continues to warn you if you have not chosen location via location tracking feature of your device. When you turn on the location, Swiggy detects your location automatically.
In a nutshell, the entire appearance and working of the app is pretty decent.
Zomato, on the other hand, makes it compulsory to switch on the device location tracker. The best thing about Zomato is that it covers more areas and localities for their service. Zomato is quite good at auto-detecting your location when you switch it on.
While ordering from Swiggy, it shows options how you want to pay. It is one additional step even if you set up your Paytm number.
The payment flow on Zomato is quite simple, and it saves your last payment method and sticks to it. If you have already made a payment via Paytm, it will remain the same and it is way better during the payment time.
While ordering food from Swiggy or Zomato, have you ever thought which app delivers fast?
We took a survey of a few people to test who wins the race of delivering fast. Based on the survey, we found that Swiggy delivers it faster. The timings displayed on the app are pretty right and the food often delivered within the given time. Except the bad weather, things have been substantially good with Swiggy.
Zomato, on the other side, show unstable timings. Sometimes there are issues in understanding the location of the delivery guy marker on the map.
In any case, Swiggy wins the race of delivery department.
Zomato puts an enormous amount of effort into SEO. It uses a highly productive strategy to ensure that you have the most traffic on your website as Zomato takes the top keywords & builds its own URL from them.
Tapping their customers from around the world is the only goal of their marketing. And to make sure this thing happens, they use every digital marketing tool.
Zomato makes use of funny, trendy, & current topics to engage their audience because the company knows the audience’s nature.
And, that’s not all, Zomato assures that they remain over the top of their game with their inventive marketing strategy.
Swiggy particularly emphasize on people’s hunger and desire to plan their entire marketing strategies.
The well-known line ‘Craving Something?’ has become kind of compatible to Swiggy!
That was cool!
Swiggy has its own style to engage with their audience. Their social media page has ravishing food pictures that make people wish for more food!
“They have a simple target – people want tasty food, they will deliver in no time.”
As it is said, it is all about the variety. We love variety around us, right? And, when it comes to food, we cannot take a chance.
If we talk about swiggy, it has hyper local restaurants connected with it. Some of the exotic restaurants are also on the app & swiggy apply a distance fee on some of them.
Zomato also has a good list of restaurants. But, they are not as fast as Swiggy when it comes to adding hyper local restaurants. In spite of everything, Zomato does have some restaurants that are not available in Swiggy.
So if we talk about who has more restaurants between Swiggy and Zomato, I would say that it is a draw.
It has been more than 2 years, I’m using both Swiggy and Zomato. And, let me tell you that in terms of offers, Zomato wins the race.
In fact, most of us look for the offers before we buy anything from food delivery apps. And, of course, Swiggy is a little behind when it comes to offers.
Zomato’s strategy to acquire new customers and retain them have surely been a hit. People always get more cashback offers from Zomato than Swiggy.
So if we talk about the current scenario, I would say that Zomato is a clear winner if someone is looking for good offers of food.
Every customer has different requirements. When customers want their food to be delivered fast, Swiggy can be the best option for them. And, when you are looking for good food at a discounted price, you cannot ignore Zomato.
In addition to this, Zomato is winning with its social media advertising while Swiggy has left no stone unturned when it comes to TV commercials.
In the war between the food delivery apps, Swiggy is already a winner in terms of a number of orders but closely accompanied by Zomato.
There are a number of criteria to decide who will win the hunger games. If you want to order from the small restaurant near your home or office, Swiggy might be a great choice. However, if you are in search of “cash backs,” there is no better option than Zomato.
Eventually, it does cut down to individual needs. For me, both are doing fantastic, but for offers, Zomato is a clear winner.
What do you guys think? Which, in your opinion, is a better app, Swiggy or Zomato? Let me know in the comment section below!
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December 14, 2019