2020 has been a year of Ups for some and Downs for some eCommerce businesses. By now, not many would have witnessed the change in the market around, and this time, it’s quite a significant one. According to Statista, smartphone users are expected to reach 4 billion worldwide or may even cross the number by the end of 2021. With this change in how people are going to interact in the new normal, one can surely see new business aspects and profits up for grabs for everyone, if one is willing to take it. Thinking to build an eCommerce app of your own?
For any successful online marketing campaign, mobile apps are already an indispensable feature. The device from which we access the Internet the most is the smartphone. That has inspired many business owners to create and develop numerous mobile apps to ensure their marketplace doesn’t go down. Mobile marketing has become one of the most relevant marketing tactics and an eternal part of business investment.
One day without a cell phone would be strenuous for all of us to imagine. An important question for all business owners now emerges from that conclusion: Do you think it’s good for your brand to be present on someone’s smartphone 24/7?
Some smartphone apps have certainly become indispensable in our lives. For everything that has to do with the work environment, we use apps. And several apps are so deeply embedded into business processes that it is unimaginable to think about completing tasks without them.
Having a customized mobile app and being present on the customer’s smartphone implies occupying a privileged status. Experience from successful business models has shown us that mobile apps have become a great help for customer service and an indispensable tool, both for employee-customer relationships and for business and economic growth.
Getting your mobile app helps you to keep in contact with your staff and customers anytime, anywhere. In this way, it ensures that you connect efficiently, safely, and easily. It is a way for employees to better manage and organize time, which implies both cost savings, teamwork, and higher productivity.
Still, when we speak of potential clients, the situation is simply not the same. Having direct and personal contact with them puts you in a position of confidence and interest. This implies that not only would you need to satisfy their expectations or solve problems, but new markets and potential clients can be opened or accessed.
Customers prefer to use a smartphone application to access your business services (just by clicking a few icons) that will take them directly to the services or items they are interested in without opening a window, writing web addresses, or using search engines. It takes less time and effort, and next to the low price, which is exactly what every client needs the most, regardless of the type of business.
A mobile application boosts the company’s status. This enables you to be updated at all times right at the moment. This makes it the most effective reason to build an eCommerce app for any business.
It is, above all, an advertising tool.
With the symbol that distinguishes you, the image of your business will be clear at all times. In this way, when you remind the user of your presence, both when using the mobile application and when performing other actions in the terminal, you can control the minds of customers.
The mobile app boasts the company’s expansion effectively. Your application must be intuitive and functional, manageable, and above all, open to customers for this purpose. Based on the type of business you run, it’s about designing a mobile marketing plan.
You can customize the image of your brand. Think about finding out how and what the right way to deal with your clients is.
Figuring out a successful form of the business mobile app is harder than it seems. Before finding out how can you aid the consumers every day, you would need to slowly go through different details. Think of the ultimate objective that would translate into satisfaction and purchasing.
Of course, it is now clear that changes and technical advancements go hand in hand. Your business or the mobile app must always be up to date. Not only in terms of content, but in terms of code and development. You need to update the software to the new versions of the operating systems, as well as take into account feedback, fix mistakes, assess performance, and improve compatibility for the customers. This would ultimately lead to the better positioning of your brand in the competitive market.
Finally, it can boost SEO placement by providing a smartphone app for your company, as the inclusion in mobile application stores, such as the App Store, Google Play, and Windows Phone Store, generates an improvement in the amount of organic mobile phone searches.
Smart devices are used by customers to access the Internet and make payments more than ever. Understand that it is now a fact for mobile marketing and investment in the development of mobile apps for enterprises or corporations. You can’t neglect the investment in the development of the mobile application if you handle marketing within your organization, as it can prove to be an efficient strategic strategy for your business development.
Here at Code Brew Labs, we believe that businesses need to adapt to the current and obvious future of the nature of eCommerce to retain their formidable market position and invest in the development of a custom mobile application for their company. Get In Touch with us to build your own 7-star eCommerce app and rule the market just in a click.February 23, 2021