The Mobile Market has seen a disruptive growth in a past few decades. Every day we hear about a new mobile startup taking leap over the existing ones.The application market is flooded with applications ranging from Games to utility services. Most importantly when we hear about the valuation of these companies we always wonder if we could do something similar ? If we could expand our business to mobile?
Businesses - Small or big - have ventured into mobile apps - be it Starbucks to your local salon shop , all of them are innovating their business and expanding it through mobile applications to provide better service to their customers. Here we have a few questions which will help you figure out the need of a mobile app for your business.
How your service or existing business better serve the customers through mobile is the key question. Anyway mobile app could be an information gateway to your business if not anything - so going mobile is definitely a road that has no negative. Be it 'PUSH for Pizza' or 'Amazon.com' all have a major chunk of business through their mobile application as its easy for user to operate and relatively hassle free. Through mobile application you can stay connected with your customer 24x7 which further helps you serve the customer better and also profit your business.
Better connect with the customer - How mobile has given way to personal data of users in judging what's right and what more could be served to customer is itself a telling fact to push your business to mobile. You can give loyalty rewards to your customers and enhance customer experience. Its a medium through which you can directly interact with the customer and also improve your services according to the market requirement.
Marketing and Brand Recognition - Your business product can be marketed really well via mobile - sending promotions , offers , new features using push notifications - its all on the fingertips of the user. Push notifications enable direction communication channel between the brand and customer. Its a direct marketing platform which also allows you to enhance brand visibility and accessibility.
Leave behind your competitors - People have just started venturing into mobile applications, and this is where you can take a big leap ahead of your competitors. Be the first to offer a mobile app to your customers.
Mobile is the best customer care channel you need to be on !June 29, 2015