How To Increase Online Food Delivery Sales And Attract Maximum Customers in 2023?

How To Increase Online Food Delivery Sales And Attract Maximum Customers in 2023?

Imagine being able to increase your food delivery sales and attract maximum customers without spending a fortune on advertising. Sound too good to be true? It’s not! With the right strategies and tactics, you can boost online food delivery sales and attract more customers than ever before.

In today’s fast-paced world, convenience is key, and food delivery services have become more popular than ever. However, with so many options available, it can be challenging to stand out from the competition. That’s why it’s crucial to have a solid plan in place to attract and retain customers.

In this blog, we’ll explore some creative ways to boost your food delivery sales and attract maximum customers. From leveraging social media to offering special promotions, we’ll cover everything you need to know to take your food delivery business to the next level.

Whether you’re just starting out or looking to take your business to new heights, these tips and tricks will help you attract more customers, increase sales, and build a loyal following. 

So, grab a pen and paper, and let’s get started!

Online Food Delivery – Market Statistics

The online food delivery market has been on the rise, encompassing both grocery delivery and meal delivery services. The COVID-19 pandemic greatly accelerated this trend, resulting in widespread growth across various markets.

Established players such as Just Eat Takeaway and Delivery Hero have now expanded their services to include grocery delivery, demonstrating their market dominance. While Meal delivery companies have been acquired in the past, these aggregators are taking a considerable risk by venturing into the relatively untested Quick Commerce space, which has yet to prove profitable.

online food delivery app development

However, the on-demand food delivery market may face some challenges in 2022. The uncertain macroeconomic conditions and cost-conscious consumers may slow down the industry’s two years of unprecedented growth. As a result, consolidation of key players is likely to occur, which will further blur the line between grocery and Meal delivery services.



  • The grocery delivery sector is expected to experience revenue growth of 20.6% in 2024, whereas the meal delivery sector is expected to have 2.64 billion users by 2027.


  • Grocery delivery is the largest segment of the market, with a projected market volume of $0.57 Trillion in 2023. 


  • In the same year, the average revenue per user in the grocery delivery segment is estimated to be $397.70


  • User penetration in the on-demand food delivery segment is expected to reach 37.2% by 2023.


Food delivery has become increasingly popular, especially with the rise of online ordering and the convenience of having food delivered right to your doorstep. As a result, it is crucial for businesses to increase their food delivery sales and attract maximum customers. In this article, we will discuss some effective strategies to help you achieve these goals.

6 Ways to Boost On-Demand Food Ordering Sales 

In a highly competitive online food ordering industry, you must find ways to stand out and attract as many customers as possible. Let’s take a look at some strategies that can help boost food delivery sales and attract maximum customers. 

If you are interested to build a food delivery app like Zomato? Don’t forget to watch our video.

Optimize Your Online Presence

Having a strong online presence is essential for success in the food delivery business. This includes having a user-friendly website and mobile app that are visually appealing and easy to navigate. Your website and app should have high-quality food photography, detailed descriptions, and prices that are easy to find.

Similarly, optimizing your website and app for search engines is also important. This means including relevant keywords and meta descriptions to make it easier for potential customers to find you online. You can also consider investing in search engine optimization (SEO) services to help boost your online visibility.

Social media platforms like Facebook, Instagram, and Twitter can be great tools for promoting your menu items, sharing special promotions, and engaging with customers. Make sure to post regularly, respond promptly to customer comments and messages, and use hashtags to increase your reach.

Lastly, online reviews can be a powerful tool for attracting new customers. Encourage satisfied customers to leave positive reviews on popular review sites like Foursquare, Angel’s List, and Google My Business. Also, respond to negative reviews promptly and professionally to show that you value customer feedback and are committed to providing a great experience.

Offer Promotions and Discounts

One of the great ways to attract new customers and encourage repeat business is through promotions and discounts. Consider offering discounts for first-time customers, loyalty programs, or bundle deals. You can also offer limited-time specials for seasonal items or special occasions like holidays and sporting events.

To promote your promotions and discounts, use social media and email marketing to get the word out. Make sure to include clear instructions on how to redeem the offer, such as a promo code or discount link.

Streamline Your Delivery Process

Having a reliable and efficient delivery process is crucial for success in the food delivery business. Make sure your delivery process is convenient, reliable, and flexible. Consider offering multiple delivery options, such as curbside pickup, delivery tracking, and real-time updates.

To make your delivery process more efficient, consider investing in online food delivery app development. or partnering with a third-party delivery service like Uber Eats or DoorDash. These services can help streamline the ordering and delivery process, which can lead to higher customer satisfaction and repeat business.

If you are interested to know how to become a leader in the food delivery app business, do check out our video: How to become a leader in food delivery app business?

Expand Your Menu

Expanding your menu can be a great way to attract new customers and increase sales. Consider adding new items, seasonal specials, and customizable options. You can also cater to specific dietary needs by offering vegetarian, vegan, or gluten-free options.

To promote your expanded menu, use social media and email marketing to get the word out. Make sure to highlight your new items and specials, and include mouth-watering food photography to entice customers.

Partner with Influencers

Partnering with influencers can be a great way to increase your reach and attract new customers. Consider working with food bloggers, social media influencers, or local celebrities to promote your brand and menu items. You can offer them a free meal or a discount in exchange for a social media post or blog review.

When choosing influencers to partner with, make sure they align with your brand and target audience. Look for influencers with a large following and high engagement rate, and make sure they have a genuine interest in your business and menu.

Offer Exceptional Customer Service

Offering exceptional customer service is crucial for success in the food delivery business. Make sure that customers feel valued and appreciated, and that any issues or concerns are addressed promptly and professionally. This can lead to positive reviews and word-of-mouth referrals, which can help attract new customers.

Here are a few ways that customer service can help to boost online food delivery sales.

  • Building Trust: Customers are more likely to order from a food delivery service that they trust. Providing excellent customer service, such as prompt responses to inquiries, timely deliveries, and addressing customer concerns promptly, can help to build trust with customers.
  • Offering Personalization: Customers appreciate personalized experiences. Online food delivery apps can provide personalized recommendations, special offers, and customized menus based on customers’ preferences. This can be achieved through personalized emails, loyalty programs, and targeted marketing.
  • Resolving Issues Quickly: Mistakes happen, and customers understand that. However, how quickly and effectively the issues are resolved can make all the difference. Providing a responsive and efficient customer service team that can address issues promptly can help to turn a potentially negative experience into a positive one.
  • Providing Convenience: On-demand food delivery businesses provide convenience to customers, but they can take this a step further by providing excellent customer service. Customers appreciate a streamlined ordering process, accurate tracking of orders, and hassle-free returns and refunds. 

All of these aspects depend on a reliable app development company, like Code Brew. With a decade of expertise in successfully brewing over 7000+ innovative app solutions, Code Brew is the #1 app development company trusted by some of the Fortune 500 companies.


The online food delivery industry is highly competitive, and businesses need to employ various strategies to boost sales and attract maximum customers. Offering a wide variety of dishes, ensuring a simple and convenient ordering process, providing excellent customer service, implementing effective marketing and promotions, and staying up-to-date with industry trends are all crucial aspects of a successful food delivery business. 

By implementing these strategies, you can establish a positive reputation and increase online food delivery sales, even in a highly competitive market.

April 27, 2023



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