The 2022 Fitness Industry Analysis: A Macro View
As per GlobeNewswire, the Fitness App market size is estimated to reach USD 15.2 billion by 2028.
Leading fitness and sport apps worldwide in March 2022, by revenue (in U.S. dollars)
MyFitnessPal leads the pack in IAP revenue for both 2020 and 2021.
In the United States alone, the number of health and fitness app users rose from 62.7 million in 2018 to 86.3 million in 2022.
Further, the frequency of workout sessions also increased during the pandemic.
Why invest in a fitness app?
In the wake of the recent Covid-19 spread, stay-at-home orders and gym closures were mandated worldwide. So, it isn’t surprising that there was a sudden spike in home-based workouts.
But what’s interesting is that the trend stayed on even after COVID.
New habits were formed. A majority of those who polled in a fitness survey said they plan to continue exercising at home even after they feel comfortable returning to a gym.
So, there isn’t a better time to take the plunge.
Did You Know?
The most common reason to skip the gym is a lack of time.
With a fitness app or website as a touchpoint , you give your customers convenience.
Successful Fitness Apps Giving Users a Bang for the Buck
Nike Training Club
Couch to 5K
Pear Personal Coach
JEFIT Workout Planner
What gave these fitness apps a level playing field?
The Business Model
Customers lie at the center of these brands’ philosophy.
Let’s take MyFitnessPal as an example. Soon after founding the company, MyFitnessPal’s CEO Mike Lee’s first move was to form a “customer happiness team” .
The idea was to make the clients feel that they are on the MyFitnessPal team’s top priority.
The MyFitnessPal team well understood their consumer pain points .
To give you an idea, one user gave the feedback that he liked the app as it allowed him to track foods that caused his eczema to flare up.
Customer Pain Points the App Solves
The app zeals to build better customer relationships primarily by offering them convenience.
Workout sessions can be attended whenever it suits the users, as per their schedule.
MyFitnessPal has an in-built barcode scanner . Using their smartphone’s camera, the app can scan the barcode of any food item and log it for the user. What’s more? The entire process takes only a few seconds .
The app also features a robust calorie tracking option . It asks for personal metrics (like height and weight) to form a new user profile. Accordingly, it suggests entering health goals & automatically sets parameters for the user to accomplish those goals.
The platform also tells the user the approximate time in which the goal will be accomplished.
The makers of MyFitnessPal recognized that everyone has different fitness goals . On the app, besides losing (or gaining) weight, lowering cholesterol level or increasing stamina, etc. could also be a user’s goal.
The app’s home screen features the MyFitnessPal blog . It works like a social media news feed but for personal health goals. Users can get to know new recipes, workout tips, and motivational stories.
MyFitnessPal app integrates with almost every popular fitness device including Fitbit & Samsung Gear.
Once MyFitnessPal is linked to these devices, it automatically updates daily caloric goals .
MyFitnessPal also organizes quantifiable habits like daily steps into charts and graphs . So, a user can understand their performance data even if they are not very tech savvy.
Free website and mobile app use
Premium features for paid subscribers (no ads, custom reports, granular insights into nutritional composition of food, customized measurements for meals).
MyFitnessPal Premium even offers advanced tools for tracking nutrition & exercise.
The company has greatly benefited from its freemium model .
Under this, the users get access to basic features for free while running ads. Typically, users get accustomed to these features. So, they are willing to pay a small fee every month to avoid the ads.
Our Fit Suite of Offerings
If your business is online, your clients don’t need to come to a physical location to know about all you have to offer.
By using the app, they get to know all your brand has to offer within a few minutes.
Fitness App Features
Choose workout/diet plan
Advanced filters to search for trainers
Set reminders for sessions
Multiple payment modes
FOR TRAINERS/ HEALTH EXPERTS/ GYM INSTRUCTORS
Besides customers, trainers and guides also lie at the center of your business model . They add the human element to what your app has to offer.
Fitness App Features
Create workout schedules
Manage profile & availability
Upload workout/diet plans
Seamless payments & tracking
Manage trainees & activities
Set session reminders
Get a single-point access to all client and trainer activity. Track and monitor their behavior to get insights about platform updates.
Fitness App Features
Manage users & subscriptions
Manage interactions with fitness experts/ trainers
Manage notifications & payments to trainers
Respond on time to customer queries
Save and organize client data
Manage offers and discounts
Give your users a one-stop solution to all their fitness woes.
LIVE Video Classes & Expert Guidance
Allow your users to attend LIVE classes across various categories–workout sessions, talks by health industry experts, etc.
Enable your trainers/health experts to upload videos sharing workout & diet intake instructions.
Share Workout Regime & Diet Plans
Empower the trainers to create & share personalized workout routines with the users.
Let health experts share diet plans based on the users’ fitness needs.
Calculate & track their daily calorie intake.
Fitness Tracker & Send Timely Alerts
Track fitness activities like running, walking, cycling, etc. using GPS.
Also know the time duration, speed, distance, heart rate, and much more.
Help your users inculcate working out as a habit; send regular notifications & for upcoming workout videos or LIVE training sessions.
Real-Time Audio/ Video Chat
Help users get expert consultation via in-app chat or audio/video call.
Simultaneously, enable the trainers to provide guidance in real-time.
Users and trainers can benefit from app integration with wearable devices.
What will work out in the fitness industry in future?
Devices like fitness trackers, smartwatches, and heart rate monitors that count steps and track heart rate, calories, sitting and sleep time, blood pressure, and respiratory rate.
Use of minimal exercise equipment or treadmills and bikes at home for solo or family events.
Includes small group walks, group rides, and organized hiking groups. FINAL NOTE
We build a fitness app customized to your user needs.
The Process We Follow:
We gather insights about the marketing goals you seek to achieve through the app.
Considering your budget, we list out the features that will best benefit you and your app users.
After having a word with our developers, we tell you the approximate timeline of building the app.
The Code Brew team identifies the pain points and designs the app functionalities accordingly.
We conduct a demo testing to ascertain that all functionalities and features are working properly.
Your app is now ready to go LIVE on App Store & Play Store!
But it doesn’t all end here. We also fix your app bugs (if and when they occur) and make the necessary updates.
So, when we say we offer complete hand holding in building your fitness app from scratch, we mean it. Ready to exponentially scale your business growth? Partner with us and see it soar.
July 14, 2022