“What’s in a mobile app name?” asked a wise man once. “Everything,” the entrepreneur replied. And rightly so, after all, when it comes to business, it all starts with the name.
Ever wondered what it would be like if Apple wasn’t Apple but Strawberry, or Bananas for that matter? What if Android was RoboOS? Things would’ve been way different, even if the two mobile operating systems looked and felt the same they do.
The point is, the name of your business can become a turning point for you. And thus, naming it right is extremely crucial. In simple words, one simply can’t afford to overlook the importance of the right business name. And it gets even more so important when it comes to finalizing the name of your mobile app.
There are various factors that revolve around finding the right name for your mobile app. If you are an app entrepreneur and want to launch an app that converts better, what follows from here is exactly what you need to know.
It’s one thing to take inspiration from a big brand while naming your business, but creating a name that sounds too similar to it can prove counterproductive. Remember how Snapdeal had to take the backlash due to SnapChat CEO’s remark about the Indian audience?
As a well-established and experienced mobile application development company in New York, we know that confusion around brand names is a serious concern. And thus, it is crucial for you to shortlist names that don’t confuse with other brands.
This factor plays a crucial role, especially when the company in question is already an established brand in the brick and mortar world. When such a company is making a digital move through a mobile app, the first thing to be kept in mind is the brand reach.
Your mobile app’s name should be familiar with your offline conventional business name. Otherwise, your audience may find it hard to trust your mobile app as much as they trust you.
At the same time, you also need to make sure the app’s name resonates with its purpose. This will keep the guessing game out of the picture. Your audience should be able to know what you are bringing on the table the moment they read your app’s name.
Apple App Store and Google Play Store, both offer a limit of 50 characters. But the optimum character limit is 23 for the App Store and 30 for Play Store. Do pay attention to this factor while discussing the name ideas for your app.
Give your mobile app a name that has a global reach. Apps with localized, regional or language oriented names tend to limit themselves in their outreach. Companies that aim for a global presence choose a name that is not only catchy, but also stays culturally relevant when translated in other languages.
Creating a great mobile app simply won’t be enough because you must give it a name that resonates well with the audience. And choosing an apt name that also clicks in the mind right away is definitely easier said than done.
As a mobile app development company in New York with massive experience in mobile app development, we have our fair share of suggesting app names to our clients.
For this, we take a thoroughly tested and completely reliable approach that we like to call METAL-M. As the name suggests, METAL-M is a backronym, comprising of 5 important aspects of naming a mobile app:
With all said and done, it is clear that the name of your mobile app is as important as its design and functionality. After all, it’s the logo and the app name that people focus on before actually downloading the app and using it. Remember, behind every successful app, there’s great user experience and a name that is spot-on!April 24, 2019
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