01
High entry cost
Buying even a share of a property traditionally required tens of thousands of dollars, out of reach for most retail investors.
Tesela Case Study · PropTech · Argentina
Turning One USD 150,000 Property Into 150,000 Owners
How we built Tesela, a regulated, three-sided marketplace that lets developers list projects, brokers refer owners, and everyday investors buy fractional, blockchain-backed real estate from just $50.
Every tile is a fractionof real ownership: tradable, income-generating, and starting at $50.
Project Overview
Building a Regulated Real Estate Tokenization Marketplace for Argentina
Tesela set out to open real estate ownership in Argentina to everyone: one regulated marketplace where developers list projects, brokers refer owners, and everyday investors buy fractional, blockchain-backed property from just $50.
Each property is split into tokens, and every token is a fraction of real ownership: tradable, income-generating, and recorded on the blockchain. Making that work meant bringing three very different users, Argentina's legal structures for co-ownership, and a token economy into a single platform.
At Code Brew Labs, we designed and built tesela.com as a multi-sided marketplace, with every role plugged into the same tokenized pipeline, from listing to referral to return. Since launch, the platform has raised $10M in capital, with more than $2M in properties tokenized.
The Challenge
Real Estate Investing Had Three Locked Doors
Owning property in Argentina, or almost anywhere, has traditionally meant large capital, long lock-ups, and disconnected middlemen. Tesela needed a platform to remove all three at once.
02
Illiquid and opaque
Real estate is famously slow to enter and exit, with little transparency into performance or ownership records.
03
Disconnected stakeholders
Developers, brokers, and investors operated on separate channels, with no shared system to originate and fund fractional deals.
Our Solution
One Platform, Three Roles, a Single Token Economy
We designed and built Tesela as a multi-sided marketplace, with every role plugged into the same tokenized pipeline, from listing to referral to return. An admin panel keeps every listing, investor and on-chain record under the Tesela team's control.
- Upload projects or completed properties with documents, media and token terms
- Choose the token model: Token Renta for income-generating rentals, or Token Inversor for appreciation-stage developments
- Set the token price from $50, the total supply, the projected return and the payout schedule
- Attach the legal backing: the project's fideicomiso and its co-ownership terms under Argentina's Código Civil y Comercial
- Track fundraising live: capital raised, tokens sold, investors and days left
- See every purchase as it lands, each with its on-chain transaction
- Refer property owners and developers in a short form, with their documents attached
- Follow every referred owner through review, token structuring and tokenization
- See the estimated commission before submitting a referral
- Commission is paid once a listing tokenizes, with earned and pending amounts deal by deal
- One pipeline view for all referrals, from first contact to commission payout
- Browse the primary marketplace and buy fractional tokens from $50
- KYC and onboarding aligned with Argentina's PSAV requirements
- Blockchain-recorded ownership per offering, split across investors
- Investor Dashboard: live portfolio value, total invested, total return, and a fractional vs. full ownership toggle across residential and industrial holdings
- Monthly or annual payouts, with yield tracking and payout history in one view
- Wallet, orders, dividends and a P2P market in the same account
- Property Management: every listing tracked by ticker, ownership type, valuation, EP rate, and its on-chain transaction hash
- Fractional and full-property listings, drafts and closed offerings in one table, with CSV export
- KYC review queue with identity, liveness, sanctions and tax ID checks
- User management for developers, brokers and investors
- Finance and transactions, reports and analytics
- Content library, notifications and platform settings
What We Built
Platform Capabilities
Listing management
Developers upload projects with documents, media, and token terms.
Broker referral pipeline
Track referred owners and deals through to commission payout.
Investor dashboard
Portfolio value, yield tracking, and payout history in one view.
Fractional token issuance
Blockchain-recorded ownership per offering, split across investors.
KYC & onboarding
Compliance flows aligned with Argentina's PSAV requirements.
Multi-token support
Token Renta and Token Inversor structures for different return profiles.
How It Works
From Fideicomiso to Fractional Token
Tesela partners with developers who already hold construction or property-administration trusts. The platform tokenizes the underlying rights and offers them privately, inside Argentina's evolving CNV tokenization framework.
- Developer onboards a project
A residential build, a rental unit, or a land development is listed with full legal backing under Argentina's Código Civil y Comercial framework for co-ownership.
- Token structure is defined
Token Renta for income-generating rental properties, or Token Inversor for appreciation-stage developments, each with its own projected return.
- Brokers refer & originate
Brokers bring in property owners and track referred deals through to tokenization, earning for origination.
- Investors buy in
From $50, investors purchase fractional tokens and receive monthly or annual payouts, targeting 8% to 14% annual returns.
Development Process
How We Planned and Built the Tesela Platform
We built Tesela in stages, so each role could be tried on real listings while the token layer and the compliance flows were added around it.
Discovery and regulatory mapping
We mapped the developer, broker, investor and admin journeys, and how each one fits the fideicomiso structure and the CNV tokenization framework.
Token model design
With Tesela's team, we shaped Token Renta and Token Inversor: pricing from $50, supply per offering, projected returns and payout schedules.
UI and UX design
We designed a portal for each role and shared clickable prototypes of the listing, referral and investing flows.
Token layer
We set up the ERC-1155 and ERC-20 smart contracts that record ownership per offering and split it across investors.
Marketplace core
We built listings, the primary marketplace, orders, wallets and the P2P market on top of the token layer.
KYC and compliance
We added onboarding and KYC flows aligned with Argentina's PSAV requirements, with a review queue for the admin team.
Dashboards and admin panel
We built the investor dashboard, the broker referral pipeline and property management with on-chain transaction hashes.
Testing and launch
We tested contracts, purchases and payouts end to end, launched Tesela and kept supporting the platform as it grew.
Technology Stack
React with TypeScript
Developer, broker and investor portals, and the admin panel
Node.js with REST APIs
Backend for listings, orders, referrals, KYC and payouts
PostgreSQL
Users, projects, orders, commissions and payout records
Solidity with OpenZeppelin
ERC-1155 and ERC-20 token contracts, one ownership record per offering
Ethers.js
Contract calls and the transaction hashes shown in the admin panel
Hardhat
Testing and deployment for the token contracts
KYC and AML checks
Identity, liveness and sanctions screening during onboarding
Fiat on/off ramp
ARS, USD and USDT deposits and withdrawals through a regulated conversion system
Redis
Caching, sessions and queues for payouts and notifications
AWS
Hosting, with encrypted storage for legal documents and KYC files
Impact
The Results
Since launch, Tesela has moved from concept to a functioning tokenized real estate marketplace with real capital behind it.
Tesela - $10Mcapital raised
- $2M+in properties tokenized
- 8–14%target annual return
- $50minimum investment
The Idea Behind Tesela
Tesela Every tile is a fraction of real ownership: tradable, income-generating, and starting at $50. That is what one property becomes on Tesela, with developers, brokers and investors working in the same token economy.
Ready to Tokenize Real-World Assets?
Build a regulated, blockchain-backed investment platform with Code Brew Labs, from the token model and compliance flows to launch.
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