Fans had no single place to train
CBUM's training lived across Instagram, YouTube and podcasts. Fans saved clips and screenshots, but had no program to follow week to week.
STNDRD How Our Mobile App Development Team Built STNDRD, the Official Workout App of 6x Mr. Olympia Chris Bumstead, Now Trusted by 150,000+ Members
Project Overview
Chris Bumstead, known to fans as CBUM, is a 6x Mr. Olympia Classic Physique champion with millions of followers. Fans watched his training online, but they had no structured way to follow it day after day.
CBUM wanted a real training product, not another app for random workouts. Members needed a clear program, from videos from elite coaches, a workout tracker built for serious lifters, nutrition tracking and a community, all behind one subscription. The coaching team needed tools to publish programs without developer help.
As a mobile app development company, Code Brew Labs built the complete STNDRD platform: a member app for iOS and Android, a trainer app and the STNDRD website. Today the app has 150,000+ members, a 4.6★ App Store rating and has been featured by Apple.
Business Challenges
Serious lifters needed a serious tracker
Generic fitness apps don't handle drop sets, rest-pause and other intensity techniques. STNDRD's audience expected them to be built in.
Coaches depended on developers to publish
Every new program, exercise video or schedule change would otherwise need a code release.
A premium brand needed premium quality
Members expected smooth HD form videos, a clean design and zero crashes, even on launch day.
Training and nutrition lived in separate apps
Members switched between a workout log and a macro tracker, and many gave up on one of them.
One subscription across three platforms
Members join on iPhone, Android or the web, so one plan had to unlock the same content everywhere, including a 7-day free trial.
Our Solution
We built STNDRD as one connected fitness platform: a member app for training, a trainer app for coaches and a website that turns visitors into members. One account and one subscription work across all three.
- Sign-up and free trial: Sign in with Apple, Google or email, answer a short goal quiz and start a 7-day free trial that unlocks content on every platform
- Coach programs with smart progression: Chris Bumstead bodybuilding and Justin King strength programs, with targets that rise automatically as members get stronger
- Today's workout: The home screen opens on the day's session, with sets, reps, target weights and intensity techniques like drop sets and rest-pause ready
- Workout tracker: Log sets, reps and weight in a few taps, with pre-filled numbers, an auto rest timer and offline saving for gyms with poor signal
- HD form videos: Coach demos for every exercise that load instantly, plus coach-approved swaps when a machine is busy
- Progress tracking: Personal records, volume charts and full exercise history
- Nutrition tracking: Daily calorie and macro targets, food search, barcode scanning and saved meals
- Community and reminders: A feed to share progress and wins, plus training-day reminders and new program alerts
- Program builder: Drag and drop exercises from a shared library and set sets, reps, rest and target effort week by week
- Progression rules: Choose how targets increase each week, and the member app follows them automatically
- Intensity techniques: Add drop sets, rest-pause and supersets to any exercise
- Exercise library: Create and edit exercises with names, muscle groups, equipment and instructions
- Video upload: Upload a demo from the phone, and it is converted for every screen and network speed automatically
- Content scheduler: Release programs, videos and announcements at a set date and time
- Community tools: Post announcements, pin posts and moderate member content
- Program insights: See active members per program, completion rates and the week members drop off
- Homepage: Brand story, coaches, key features and member results
- Coach and program pages: What each program covers, who it is for and how long it runs
- SEO-friendly pages: Fast, server-rendered pages built to rank in search
- Membership plans: Clear pricing for monthly and yearly plans with the 7-day free trial
- Web checkout: Secure Stripe payment that creates the same account used in the apps
- Smart download links: Send each visitor to the App Store or Google Play based on their device
- Account area: Members manage their subscription, billing and profile from the browser
- Help and FAQs: Answers on billing, programs and app use, with a contact form for support
US-Specific Features & Integrations
USD subscriptions through Apple, Google and Stripe, with a 7-day free trial and cancel-anytime plans
Imperial units by default (lbs, inches) with metric as an option
Built for US launch-day traffic with auto-scaling servers and CDN video
Privacy by design
Encrypted user data, private progress photos and app store privacy labels
Apple ecosystem ready
Sign in with Apple and Apple Pay on the web checkout
How a Member Trains with STNDRD
- Joins
Downloads the app or signs up on stndrd.app and starts a 7-day free trial
- Picks a coach and program
Chooses a Chris Bumstead bodybuilding program or Justin King strength program
- Opens today's workout
Sees the exact exercises, sets, reps and intensity techniques for the day
- Trains with form videos
Follows coach demos and logs every set, rep, weight and rest period
- Tracks nutrition
Logs meals and macros against daily targets
- Shares progress
Posts in the community and moves on to next week's progression
Development Process
How We Planned and Built the STNDRD Fitness Platform
Our development process focused on understanding the client's requirements, designing an intuitive user experience, and building the platform's core functionality before expanding into additional features.
Discovery
We ran workshops with the STNDRD team to map coaching programs, intensity techniques, membership plans and how coaches publish content.
UI and UX design
We designed a bold, distraction-free interface matched to the STNDRD brand and tested clickable prototypes of the workout player with real lifters.
Program engine and tracker
We built the program data model, progression rules and offline-first workout logger first, because they are the heart of the app.
Trainer app and video pipeline
We built the program builder and automated HLS video transcoding.
Nutrition and community
We added macro tracking, food search and the community feed.
Subscriptions and website
We built the cross-platform entitlement service, connected StoreKit 2, Google Play Billing and Stripe, and launched the website.
QA and load testing
We tested on a wide range of iOS and Android devices, on poor networks and under simulated launch-day load.
Launch and growth support
We released on the App Store and Google Play and continue to ship updates as the member base grows.
Technology Stack
We selected technologies to support cross-platform app development, responsive web experiences, workout data management, video delivery, and subscription processing.
React Native
One codebase for the iOS and Android member and trainer apps
Next.js (React)
Fast, search-friendly website and web checkout
Node.js (NestJS) with REST APIs
Services for users, programs, workout logs, nutrition and community
PostgreSQL
Users, subscriptions and workout logs
Redis
Caching for today's workout, feeds and entitlement checks
SQLite on device
Offline workout logging with background sync
AWS S3, MediaConvert and CloudFront
Video storage, HLS transcoding and global CDN delivery
StoreKit 2, Google Play Billing and Stripe
In-app and web subscriptions with server-side validation
Firebase Cloud Messaging and APNs
Push notifications
Mixpanel and Crashlytics
Product analytics and crash reporting
AWS (ECS with auto-scaling)
Hosting that scales for launch days and new program drops
Measurable Results
App Growth & Performance
STNDRD's app store ratings, download figures, and membership numbers provide measurable indicators of the platform's reach and performance
STNDRD - 150,000+Members
- 4.6★App Store ratingFrom 3.8K ratings
- 4.5★Google Play ratingFrom 1.11K reviews
- 100K+Android downloads
- #171US Health & Fitness chartOn the App Store
What the Client Says
STNDRD I wanted our members to follow a real training program, not just watch workout videos online. Code Brew Labs turned our programs into an app our members open every training day, and I love that our coaches can now publish new programs without waiting on developers. The team understood our brand and our lifters from day one.
Want to Build a Fitness App Like STNDRD?
Partner with Code Brew Labs, a mobile app development company trusted by global fitness brands, to turn your programs and audience into a subscription app on iOS, Android and the web. Talk to our app development team today.
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