In the age of Information Technology, it is indispensable for your business to have a website. However, any business should not stop at website alone, but also have an application in place to assist its business aspirations. Why is having a mobile application so important for your business? It is important to note that most businesses are now moving to the ‘Uber for X’ models which base their customer interaction on an application. However, if your business isn’t one of those, you would still need an application. This can be attributed to various factors, the major one of them being the Smartphone market that has expanded in the recent past. With cost-effective mobile devices available in the market, it has become possible for users to go for Smartphones, thus motivating more and more businesses to have applications.
However, the need for an application cannot be attributed to Smartphone market alone. Having an application helps your customers interact with your business at any given time. Also, websites customized for mobile viewing are a thing of the past. While these websites do no good and are slow to load, they often add to user’s frustration, especially when they seek an urgent solution to their problems. Accessibility is an important factor in setting your business apart from its contemporaries. Consumers, today, are not willing to wait and want immediate solutions to their grievances. Often, they are looking to go for services that are only app-based. Web sites, in some domains, have witnessed a downfall in traffic as users turn to applications to get the job done.
You can do much more on a mobile application than you can do on a website. This is especially true in the banking sector which has taken to mobile applications to satisfy its customers. While the conventional ones still prefer the physical way of banking, the new generation prefers a banking procedure that is fast, quick and doesn’t require them to go to the bank every time a transaction is to be made. Alongside, applications have made it possible for tax returns to be filled with a few taps on the Smartphone screen. Therefore, with the basic utility services going online to cater to their customers, it is imperative for your business to follow the same process unless you are alright with being left behind.
The last critical factor that should inspire you to have a mobile application development for your business is a future projection. It is estimated that by 2020, businesses worth $20bn dollars would be moving online via mobile applications, and in such a scenario, you should look to cash in on the opportunity by letting your business compete in the world of mobile applications. This would also allow your business to trap potential consumers, thus allowing you to make profits. Give the age of information technology, going for a mobile application is not an option, but the way forward for every business.October 8, 2016