Social media apps have become an inevitable part of our lives. With the increasing number of smartphones globally, the opportunities for social networks with more advanced features are emerging daily.
As a result, there are several entrepreneurs who don’t want to miss an opportunity to be part of the flourishing market and look upon building new social media platforms.
If you are one of those entrepreneurs, this blog post is for you. This blog will tell you how your platform can be the next TikTok or Facebook.
Before we dive deep, let us first discuss what categories all social media apps are divided into. It will help you to realize what big rivals will be waiting for you and what niche you are going to get in.
Some of the Top Social Media Platforms:
- Facebook – 2.23B MAUs (Monthly Active Users)
The most prominent social media platform, Facebook, is used by more than two billion people every month. Around 65M businesses use Facebook Pages, and more than 6M advertisers actively promote their business on Facebook.
It clearly says that starting your own social media platform can be a safe game for you.
- Instagram – 1 billion MAUs
A photo and video sharing social media app, Instagram lets you share a vast array of content such as videos, photos, stories, live videos, and IGTV.
With more than 1 billion monthly active users, stating a platform like Instagram can prove to be beneficial for you.
- Tik Tok – 500 million MAUs
A growing music video social network, Tik Tok was the most downloaded app in the first quarter of 2018, defeating Instagram, Facebook, and other well-known social media platforms.
With the rising popularity of Tik Tok, starting a platform like this can prove to be the biggest game-changer.
What Different Can You Do?
Platforms like Instagram, Facebook, and Snapchat, are doing great, but it is tough to compete with them.
So, you need to do something different or innovate the existing category to engage more and more people. Well, to help you out to get ahead of the market, we have brainstormed some ideas to make a change.
What about adding something new to existing platforms? Yes, these types of social media networks are already doing great, but adding something new will make you a brand.
All you have to do is to follow the trend by adding your own creativity into it.
Here are some of the trends that you can inculcate into your social media platform:
- Face Filters and Augmented Reality
People still love the funny face filters, and it looks like they will not go out of trend.
- Chatbots and Artificial Intelligence
They became popular in 2017 and used by apps like Snapchat and Instagram.
- Live streaming (live videos)
People are changing, so their demands. Live streaming is one of the exciting features to engage with your audience.
- Video is growing
Where more and more people are shifting to video from written content, video content can add more value to your social media platform.
- Ephemeral content
A great thing to attract users, ephemeral content can do wonders for your social media platform. It is similar to Facebook and Instagram stories.
- Focus on Generation Z
Millennials are in the limelight today, and everybody is doing the stuff for them. Try to focus on generation z to get ahead of the competition.
- Publishing Content via Podcast
More and more people want to share their content with as many users as possible. Podcast has the potential to excel in any other form of content shortly. So, to be the leader of the social media platform, adding podcasts to your platform will scale you high.
How Will You Do It?
Now you are aware of the latest trend going on in the social media platforms, but it does not mean that you are going to make it right now. You need to put in immense hard work to make it a reality.
Apart from the things discussed above, many things lead to a successful social media platform. Some of them are quality assurance, project management, and business analysis.
What Do You Think About Them? Are They Important? Let’s Find Out…
App development companies generally offer a full range of services to their customers’ requirements. This actually eliminates the number of players contained in the procedure of app development and assists both the development company and customers to work correctly.
Most people think that coding and designing are the only things they need to make a trending app. Actually, it is not valid. Things like business analysis, project management, and quality assurance are also important when it comes to real tasks. If you are unaware of creating a social media app and have only a project idea, you might need to dig further with an app development company.
Companies usually offer quality assurance services not because they are not sure about the quality of their work, but because they know that no technology or app can be 100% bug-free.
Every product requires QA, mainly if it is the first version of the product. Now, users want to see decent quality even if you have just released your custom product to the market. If you want to create a social media app of the best condition, it must be refined well.
What Does It Take To Build A Social Media App?
As you are aware of how to create a social media network from scratch, it does not mean that it will be quick and straightforward. Renowned social media apps like Facebook, Instagram, and Twitter were not built in one stroke. Being patient is an intelligent way to make a social media app and turn it into a thriving product.
Developing a social media app is not easy. But Code Brew believes that great ideas, our experience, and the specialist team of social media are sufficient to do a successful project that would reach your business targets and provide loyal customers. Our dedicated team will be pleased to help you with any social network platform ideas you may have. Just send us a short message to begin our discussion.