3 Major App Budgeting Mistakes & How To Avoid Them

3 Major App Budgeting Mistakes & How To Avoid Them

The app development process can be cumbersome. But failing to create a budget can get you in all sorts of trouble. More and more businesses want to jump on the mobile app bandwagon yet their shocking lack of awareness with regards to budgeting is a cause for concern. Stories about organizations that underestimated the time, money investment called for the app development process are plenty. In this blog, we take a look at 3 of the common budgeting mistakes that leave businesses regretful in the long run.

1. Inadequate Continuity Planning

Inadequate Continuity Planning

Whatever product or service you might be going out with in the market today, you are required to have a continuity plan. There’s no such thing as launch and make gains. It’s getting ever so difficult to please the customer these days. Their insatiable desire to keep searching for something more, exciting, new or innovative just puts a whole new spin on the process of user-acquisition.

In such times, you always need to be vigilant about the customer’s needs. That can be done through a continuity plan aimed at keeping the customers interested for a longer time. Any business that doesn’t plan for continuity sets itself up for failure or being outclassed by its competitors.

2. Inadequate Marketing Budget

A marketing strategy is of prime importance to stay competitive in the app market. Not only does it play a vital role in user acquisition and growth but also helps refresh bonds with the existing customers. But the problem is that many app owners simply fail to provide for app marketing cost in their initial budget plan. This mistake often proves very costly. The solution is simple, the sooner you calculate the cost of marketing your app, the better. Moreover, the objectives or the set milestones for the future should correlate with the marketing strategies you employ for the app.

3. Not Taking Regular Updates Into Account

Not Taking Regular Updates Into Account

Besides marketing, failing to account for app update cost is yet another huge mistake committed by a large number of mobile app developers. The consequence? Low number of app downloads and app revenue. There’s always something new popping up in the app world be it new features or gesture all aimed at enhancing the user experience. If you decide to rest on your laurels and think that your initial release it so good so as not to warrant any frequent updates then you’re deluded. To always offer your users something new and engaging you must update your app as often as needed. Updates allow you to showcase your innovation and bring value to the app user thereby helping you stay strong in a cutthroat competitive app world.


App budgeting is a matter of grave importance and must always be treated with abundant care. The solution for every mistake lies first in acknowledging it and then providing a remedy for it. If you feel budgeting is something that’s not your cup of tea, then you would be sensible to ask for the services of a specialized firm expert in that such matters. An expert mobile app development company would always help you assign sufficient budget to the various activities in the app development process. Hope you liked reading this blog. Feel free to share your thoughts in the comments section below.

November 20, 2018


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