How PWAs enhance the Ecommerce shopping experience

Date :
June 14, 2023
Listed by :
Shilpi Chhabra

Let’s Build Your Dream App!

How PWAs enhance the Ecommerce shopping experience

Can technology bridge the gap between convenience and personalization in the realm of e-commerce? What if there was a solution that seamlessly blended the best of both worlds, revolutionizing the way we shop online? 

Enter Progressive Web Applications (PWAs), the trailblazers of a new era in e-commerce!

Imagine a shopping experience that combines the speed and responsiveness of a mobile app with the accessibility and reach of a website.

What if you could enjoy lightning-fast loading times, smooth navigation, and immersive interactions, all without the hassle of downloading and installing a separate application? With E-commerce PWAs, this vision becomes a reality.

But what exactly are PWAs? They are digital alchemists, harnessing the power of modern web technologies to create a shopping experience that goes beyond the boundaries of traditional websites. PWAs enable businesses to deliver native-app-like experiences through web browsers, unlocking a world of possibilities for both customers and retailers.

Intriguing, isn’t it? 

Embark on a journey to explore the enchanting world of E-commerce Progressive Web Apps and discover how they elevate the shopping experience with Code Brew.

Prepare to be amazed as we uncover how PWAs create an emotional connection between customers and brands, forging a future where online shopping is more convenient, personalized, and engaging than ever before. 

Are you ready to dive into the future of E-commerce PWA?

What are Progressive Web Apps (PWAs)?

Progressive Web Apps (PWAs) are a new breed of web applications that leverage the latest web technologies to provide a seamless, app-like experience to users across various devices. They are designed to bridge the gap between traditional websites and native mobile applications, combining the best features of both. 

Let’s take a quick look at what they are and what they do.


  • PWAs are built using web technologies such as HTML, CSS, and JavaScript, but they incorporate progressive enhancements to deliver a range of native-app-like functionalities. These functionalities include offline access, push notifications, home screen installation, smooth animations, and access to device features like camera and GPS.


  • One of the major benefits of E-commerce PWA is their ability to work with limited connectivity. By utilizing caching and service workers, PWAs can store essential data and assets on the user’s device, allowing them to continue using the application even when they are not connected to the internet.


  • Another notable feature of PWAs is their responsiveness and adaptability. They can adjust their layout and design to fit different screen sizes, whether it’s a desktop, tablet, or mobile device. This flexibility ensures a consistent and optimized user experience across various platforms.

Also Read: Top Progressive Web Apps Frameworks For The Year 2023

How Does PWA Help in E-commerce Business?


PWA Help in E-commerce Business

Whether it’s E-commerce or any business niche for that matter, Progressive Web Apps leverage modern web technologies to provide users with a seamless, app-like experience. They are designed to work on any device with a web browser, eliminating the need for users to download and install separate E-commerce apps from the Google Play Store or Apple Store.

In essence, the role of PWAs in business is multi-faceted and impactful. Here’s how it influences various businesses, including e-commerce.

Reach and Accessibility 

E-commerce Progressive Web Apps enable businesses to reach a wider audience as they can be accessed on any device with a browser. This eliminates platform restrictions and the need to develop and maintain multiple native apps for different platforms, reducing costs and development efforts.

Enhanced User Experience

It offers a fast, responsive, and immersive user experience, similar to native apps. They can leverage features like offline access, push notifications, and device integration, providing users with a seamless and engaging experience that encourages higher user retention and satisfaction.

Improved Performance

PWAs are built with performance in mind, focusing on quick loading times and smooth interactions. By utilizing caching and other optimization techniques, PWAs can deliver faster page loads and responsiveness, reducing bounce rates and keeping users engaged.


PWAs can be indexed by search engines, allowing them to be discovered organically through web searches. This improves the visibility of businesses and their products or services, driving more traffic and potential customers to their websites.


Developing and maintaining an E-commerce PWA can be more cost-effective compared to building separate native apps for different platforms. With a single codebase that works across devices, E-commerce businesses can save on development, testing, and ongoing maintenance efforts.

Seamless Updates

PWAs can be updated in real-time without requiring users to download and install updates manually. This enables businesses to roll out new features, bug fixes, and security patches seamlessly, ensuring users always have access to the latest version of the application.


How Does PWA Improve the E-commerce Shopping Experience?

Progressive Web Apps for E-commerce are in high demand due to a range of features that enhance the online shopping experience. 

Let’s explore these features and back them up with compelling statistics.

Fast Loading Times

PWAs are designed to load quickly, providing a seamless and frictionless user experience. According to Google, PWAs typically load in less than 3 seconds, significantly reducing bounce rates and improving user engagement. 

In fact, Pinterest experienced a 40% increase in user-generated ad revenue after reducing their PWA’s loading time by 40%.

Offline Access

One of the standout features of PWAs is their ability to function offline or in low-connectivity environments. By utilizing its cache memory, PWAs store essential data and assets on the user’s device, allowing them to browse products and make purchases even without an internet connection. 

This capability ensures uninterrupted access to products, increasing customer satisfaction and driving conversions. Well, this is exactly how AliExpress – an online retail service based in China – saw a 104% increase in conversion rates for new users who interacted with their PWA while offline.

Push Notifications

PWAs leverage push notifications to deliver personalized and timely updates to users. These notifications can include order updates, special promotions, or abandoned cart reminders, keeping users engaged and encouraging repeat purchases. 

To give you an example, a well-known beauty brand – Lancôme – reported a 17% increase in conversions after implementing push notifications in their PWA.

Add to Home Screen

Just like a native app, PWAs can also be added to the user’s home screen without the need for downloading and installing from an app store. This feature improves accessibility and convenience for users, making it easier for them to access the e-commerce platform. 

This has been experienced by Trivago as well. The popular hotel booking platform saw a 97% increase in click-outs to hotel offers and a 150% boost in user engagement after launching its PWA.

Cross-platform Compatibility

PWAs work seamlessly across different devices and operating systems, eliminating the need to develop and maintain separate native apps for each platform. This cross-platform compatibility reduces development and maintenance costs while ensuring a consistent user experience. 

Now, take the example of West Elm – a furniture retailer – that achieved a 15% increase in average order value after launching their PWA, all while maintaining development costs lower than those associated with a native app.

PWAs for ecommerce shopping business

Top Brands that Have Shifted to Progressive Web Apps and Succeeded

Several brands have successfully shifted to Progressive Web Apps and witnessed significant improvements in user engagement, conversions, and business growth. 


In 2018, BMW – the auto manufacturer company made the move toward progressive web apps owing to the need for a mobile website overhaul. As soon as the progressive web app was launched, BMW started getting results in no time. 

For starters, it saw an increase in consumers transitioning from BMW’s official page to a sales site, almost fourfold. Not only the new PWA loaded 4X as fast, but also brought a remarkable 49% boost in website visits. This was followed by a 50% increase in the mobile user base.     


Flipkart adopted a Progressive Web App for E-commerce strategy and experienced impressive results. Their E-commerce web app delivered a 70% increase in conversions, with three times more time spent on the platform compared to their previous mobile website. Additionally, Flipkart’s PWA achieved a 40% higher re-engagement rate, indicating improved user retention.

Are you looking to create your own E-commerce website?


Starbucks, the global coffeehouse chain that doesn’t really need an introduction, leveraged the power of PWAs to streamline its ordering process. Their PWA provided a faster and more efficient user experience, resulting in a 2x increase in daily active Starbucks users compared to their previous website. But that’s not all! Starbucks, further, observed that users who added the PWA to their home screen had a 30% higher re-engagement rate. Starbucks’ Revenues to be $36.1 billion for the fiscal year 2023, up 12% y-o-y

Twitter Lite

Twitter – currently reforming for the better under the watchful eyes of Elon Musk – developed Twitter Lite as a PWA to provide a lighter and faster version of their app, back in 2009. It offers a data-friendly experience, allowing users to access Twitter even in areas with limited network connectivity. As a result, Twitter Lite experienced a 75% increase in tweets sent and a 20% decrease in bounce rates.


In a similar fashion, MakeMyTrip, a popular online travel booking platform, leveraged the power of PWAs to enhance their mobile user experience. Their PWA delivered a 3x increase in conversion rates compared to their previous mobile website. MakeMyTrip also witnessed a 160% increase in shopper sessions and a 38% decrease in bounce rates after implementing their PWA.

How Does Code Brew Help You With E-Commerce PWA Development? 

As mentioned earlier, the e-commerce web app enhances the shopping experience by providing faster loading times, offline functionality, an app-like experience, push notifications, cross-platform compatibility, and improved performance. 

And this is where Code Brew – an IT company renowned for Progressive Web App development  – can make all the difference. Here’s how!

Consultation and Strategy

Code Brew provides consultation and strategic guidance for your E-commerce PWA projects. We can help you determine the feasibility of implementing a PWA for your business, analyze your requirements, and devise an effective strategy for developing and launching your PWA.

Custom PWA Development

We will work closely at each step of the development phase to understand your specific business needs and design a custom Progressive Web App for E-commerce solution that aligns with your goals. This includes designing user interfaces, implementing features, optimizing performance, and ensuring seamless functionality across different devices & platforms.

Integration and Testing

If you already have an e-commerce app, Code Brew assists with integrating your PWA existing systems, databases, or third-party services. We would also perform rigorous testing to identify & fix any bugs or issues, ensuring that your PWA functions smoothly, and provides a seamless user experience.

Ongoing Support and Maintenance

At Code Brew, we provide ongoing support and maintenance services for your PWA. This includes addressing any technical issues, performing updates & optimizations, and ensuring the long-term performance, and stability of your Progressive Web App for E-commerce.

PWA for ecommerce

Summing It Up!

Progressive Web Apps have revolutionized the e-commerce shopping experience, bringing a wave of convenience and innovation. With lightning-fast loading times, offline capabilities, and push notifications, PWAs have, undoubtedly, transformed the way we shop online.

With success stories from brands that have implemented PWAs, it’s clear that they deliver tangible benefits. Increased conversions, improved user retention, and enhanced user experiences are just a few of the advantages.

This has also been a significant reason why many progressive web app development companies are updating their infrastructure that best serves their clients’ prerequisites. 

Embrace the power of PWAs and unlock a world of fast, immersive, and personalized shopping experiences. The era of PWA-enhanced e-commerce has arrived, and it’s time to embark on a seamless and delightful shopping journey.

Get In Touch
Join, Sell & Earn

Explore Our Partnership Program to Sell
Our Fully Customized Tech Solution To Your Clients.

Partner With Us!

Wait! Looking for Right Technology Partner For Your Business Growth?

It's Time To Convert Your Business Idea Into Success!

Get Free Consultation From Top Industry Experts:
I would like to keep it to myself