Beauty Tech – The Latest Adopters of Virtual Reality

Date :
March 1, 2023
Listed by :
Amit Rana

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Beauty Tech – The Latest Adopters of Virtual Reality

In recent years, virtual reality and augmented reality in on-demand beauty service app development have gained a lot of prominence. The adoption of technology has given a great boost to beauty app development solutions due to the changing market landscape in the beauty and skincare industry. It has greatly enabled business owners and entrepreneurs to invest their time, money, and energy in how to build a beauty app and running a business successfully.       

Initially, businesses faced a technology hurdle as the pandemic started. However, the introduction of beauty app development technology offers businesses a path and a chance for progress and recalibration. Creating processes that are in line with beauty tech products helps cosmetic firms meet long-term corporate objectives and respond to industry transformation efficiently.   

For instance, “beauty tech” was coined when machine learning, technology-driven virtual try-on filters, artificial intelligence, and overall digital transformation of the beauty business advanced consumer journeys.  

The Emergence of Beauty Tech In This Digital World

In an on-demand beauty service app development industry, technology experts and cosmetics advisors are collaborating to create a space called beauty tech. It is where an innovation landscape through a beauty app solution can be delivered to customers. 

The growth of beauty tech has been helped by developments in several fields. It includes artificial intelligence and machine learning (AI/ML), data and analytics, cloud computing, augmented reality, virtual reality, and the internet of things (IoT). Immersive experiences are meant to be as realistic as possible with the help of beauty tech.  

Why do brands adopt virtual reality as the new beauty tech?

Virtual reality (VR) and artificial intelligence (AI) are futuristic keywords in the world of on-demand beauty app cosmetics. The adoption of augmented reality and virtual reality into mainstream beauty app development gives a gradual boost to businesses getting on-demand app development that incorporates virtual reality features. It is because of how these technologies are taking place in this tech world at a rapid pace.   

The beauty tech boom depends on the demands and core expectations of potential customers plus delivering on-demand beauty service app development. As smartphones became indispensable in our lives, big beauty brands grabbed this chance and offered consumers personalized services and products to cover their individual needs. 

With the advent of the digital technology world taking place, what is taking center stage? Well, let us walk you through the key drivers that significantly impact the beauty industry’s overall growth. Do you know why? Let us explain in brief. 

The first and foremost answer is the year-on-year growth in this industry. It is foreseen that the global market for AR and VR in beauty and cosmetics will have a greater scope to grow between 2022 and 2027 at a noticeable CAGR of 25.5 percent. 

Here are some of the most critical advances in beauty tech: 

Facial Recognition In Application

Face recognition in the beauty app development lets users virtually try on cosmetics products by using virtual mirrors. By using photographs of their own faces to gather data on things like skin tone and facial symmetry.  

This technology offers suggestions based on this data, including appropriate lipstick colors, foundation hues that match skin tone, and hair color guidance. In-house, online, and offline stores, as well as platforms from partners, are currently all places where cosmetic companies are successfully using these technologies. 

As per the below graph, the market was expected to rise from less than 12 billion USD in 2022 to 22 billion USD by 2025, reflecting the industry’s rapid expansion in the virtual reality market. 

beauty app

Statista’s Consumer Market Outlook report gives a prediction that by the year 2026, the global market for beauty, cosmetics, and personal care products will increase at an average annual rate of 4.3 percent.  

Good Consumer Experience 

The growing trend towards adopting digitalization in beauty app development including features like virtual try-on capabilities has been one of the key differentiators for the beauty retail industry. It gives a better expression of interest for customers to use the app for booking on-demand beauty services. 

The potential of beauty app development services regulates the entire user experience, making it the fastest-growing segment in the cosmetics & beauty app market. The proliferation of online purchasing marketplace by millennials especially women is the major factor fueling the expansion to build a beauty app development.  

AR and VR Innovations in Beauty Tech

Beauty businesses have been a pioneer in adopting augmented reality technology into their marketing and internet strategy.   

We’ve been experimenting with changing our faces into different filters since Snapchat released its “Lens” feature in September 2015, using face identification technology in real-time to add filters to snaps. However, some of the social network’s most voguish filters are those that subtly enhance skin complexion and correct flaws like a skilled makeup professional. 

Customers may virtually try items on their faces in the beauty app development solutions, thanks to augmented and virtual reality, which minimizes returns. The likelihood of customer dissatisfaction will be lower because they will be fully aware of what they are purchasing and how the product will behave on their skin. Contented and aside from boosting sales, AR can assist firms in gauging consumer interest and popularity in any given product.  

One study found that 40% of smartphone users had used or would use augmented reality to try on and buy beauty-related products/ goods, while 43% of smartphone users anticipate that firms will utilize augmented reality to market their products. 

A pioneer in integrating augmented reality technology into marketing and online strategies. Beauty retailers and brands rigorously embrace the digital landscape that lets businesses reap their maximum benefits. 


Today, beauty brands are extremely pushed to balance out their product performance in the market alongside maintaining business goals. 

With native mobile applications, you can provide a tailored experience to your clients. Our on-demand beauty salon mobile app development includes a variety of fun and trendy features that will give your company a competitive advantage in the market.  

Contact us for more information on how to build an on-demand beauty app development


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