The Future Beckons: The Usage of Beacons for Utility Applications in the Long Run
Beacons are all set to change the industry of digital utility applications for good. While a greater part of the world waits to embrace this phenomenon, experts have already started working on the applications that would inculcate this technology. The idea is to have these beacons help users with their routine habits through the applications available. While the area of retail shopping and education is expected to reap profits from this technology, there are countless other industries where the experts would want the beacons to be implemented.
Let us take a look at a few areas that are going to benefit hugely from this technology:
Public Networks: Beacons are set to play an important role in public networks, thus replacing the conventional technology in place. Basically, Public Networks deal with reaching out to the masses or specific sections of the population with information that might be relevant to them. For instance, the next time you are figuring out which train to take, and instead of gazing on the billboard for long, all you have to do is wait for an alert on your Smartphone device. What if the pizza store on your way to work reminds you to bring one of those discount coupons for a free bite? The idea is to equip the billboards with beacons and allow them messages and alerts that are relevant to the users along with being location-sensitive. This allows a user to set personal preferences, without having to receive pointless alerts and information on their device.
Public Concerts: Imagine the next time Chris Martin comes down to receive you or bid you goodbye when you leave the Coldplay concert? Sounds impossible, right; not with beacons, though. With the help of beacons, there are prospects for you to get close and personal with all your favorite artists. This would require the assistance of venues, artists, and sponsors as they would have to install their setup in proximity along with some geofencing solutions. This would allow for a more personalized experience, and it will all be made possible by downloading a single application. Custom content, alerts, offers, prizes and much more would be made possible through this application of beacons. Who knows, tomorrow, we might have some pop-up concerts across the globe planned through this technology.
Sporting Events: Talking about music concerts, how can we leave Sporting Events? Sports, today, is an integral part of a globalized world, and through beacons, events would look to enhance fan engagement, the critical aspect for the sustainability of any team. The idea would be to get fans closer to their idols, and players closer to their fan base. This would be achieved through contests, alerts, vouchers, and other similar things. Alongside, the beacons would assist in the integration of data, thus allowing companies to understand their consumers better.
The magic of beacons doesn’t stop here. With more and more areas eager to adopt this new technology, the range of applications is certainly going to expand. We are going to discuss more beacons, and we recommend you to keep coming back to this space for more future beckoning beacon information.September 28, 2016