Understanding the digital behaviour of the target audience is of utmost importance for marketers and entrepreneurs. Generation X, Y and Z have their own preferences and their digital behaviour reflects it. To be able to develop a go-to plan for any business here is why one needs to understand how different people behave digitally. Digital marketing largely depends on this understanding and how to improve strategies accordingly.
Digital Behaviour: Generation X, Y and Z
Monika Kapoor is a Marketing Consultant at Code Brew Labs. She is an expert in social media marketing, content marketing and outbound lead generation.